Why Become a Member

Communication: A3H hosts a private member-secured portal for members to discuss industry challenges and provides solutions where possible.  For example, we coordinated a collective legal action against Activity Desks for failing to pay for past activity. In the forums, information is shared among members, and together we rise to a higher level of operation.

Protection:
A3H Lobbies for consumer protection as it relates to the sale of activities & attractions while also representing the views and interests of activities & attractions to County, State, and Federal government entities. Members can access Industry Standard contracts, waivers, best practices, and more.

Promoting: Via an extensive array of collective member websites, products, and services. Our goal is to increase your pre-arrival direct bookings.

Profitability: Negotiate or establish reduced costs through economies of scale, e.g., Answering Services, Credit Card Processing, Printing, and the web-based reservation system PonoRez (made for Suppliers by Suppliers, now owned by Kula Software Systems, Inc.

To learn more about the beginnings of A3H, read this quick, entertaining story Boondoggle.

The Activities & Attractions Association of Hawaii, Inc. is a not-for-profit trade association established in 1989 (History/Overview). The association is member-owned. Regular Membership is open to all Hawaii attractions and businesses which provide air, land, or sea activities or tours.

Proud Members:
      hawaii-tourism-authority-logo  hawaiian-islands-logo    maui-hotel-and-lodging-association-logo

Testimonies

Aileen Utterdyke
Pacific Historic Parks | A3H Board Member | Oʻahu Representative
 

“Serving on the A3H Board is an opportunity to connect individual organizations with the broader Hawaiʻi visitor industry. A trade association should promote not only business, but also responsible best practices. Attractions can support education, research programs, restoration, and preservation as part of destination stewardship.Through A3H, we can collaborate to ensure a deeper understanding of our shared values for visitors and residents throughout our communities in Hawaiʻi.”

¬ Pacific Historic Parks - Member since 2026
Michael Carr
USS Missouri Memorial Association, Inc. | A3H Board Member | Oʻahu Representative
Hawaiʻi’s attractions and activities are remarkably diverse, but we share many common responsibilities. Whether we are preserving history, sharing culture, operating on the ocean, providing transportation, or offering another type of visitor experience, we all have a role in how Hawaiʻi is experienced and remembered.
My participation on the A3H Board allows me to contribute the perspective of an Oʻahu attraction while learning from operators throughout the state. To me, a trade association provides the structure for that collaboration—helping businesses share knowledge, address common concerns, and strengthen the communities in which we operate.
¬ USS Missouri Memorial Association, Inc. - Member since 2025
Kamika Smith
President 
“On Kauaʻi, business is personal. We know our employees, our neighbors, and many of the families behind the companies that make our visitor industry work. Serving on the A3H Board for several decades now, representing Kauai, gives me a way to bring that Kauaʻi perspective into a statewide organization. To me, a trade association is about having a trusted network — people who can share information, solve problems, and work together when our industry or our communities face challenges. A3H helps give individual businesses a stronger collective voice while still respecting what makes each island and each community unique.”
¬ Smith’s Motor Boat Service, Inc. - Member since 2005
» View all testimonies

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United to ensure that "Hawaii’s Fun Things To Do" are sustainable for business, our community and Hawaii’s environment.