Our Mission
To unite and strengthen Hawaiʻi’s activity, tour, and attraction providers through advocacy, collaboration, and collective marketing—supporting member success, protecting consumers, and promoting responsible practices that respect Hawaiʻi’s communities, culture, and natural environment.
Our Purpose
A3H exists to help Hawaiʻi’s activity, tour, and attraction providers—small, medium, and large—achieve more together. We give members a collective voice and a trusted network for sharing knowledge, addressing common challenges, and expanding opportunities.
By aligning our efforts around shared goals and responsibilities, we strengthen individual members and the industry as a whole. Together, we help ensure that a successful visitor industry creates lasting benefits for the businesses, people, and places that make Hawaiʻi unique.
Why Become a Member
Communication
Connect with fellow members through a private member portal to share information, discuss industry challenges, and work together toward practical solutions. This collaboration has included collective legal action to address unpaid activity sales.
Protection
A3H advocates for consumer protection and represents member interests before county, state, and federal government. Members can also access industry-standard contracts, waivers, and best-practice resources.
Promoting
Promote your business through A3H’s collective marketing websites, products, and services, with a focus on encouraging direct bookings before visitors arrive.
Profitability
A3H works to reduce member operating costs through collective purchasing power and negotiated services, including AI customer service, answering services, credit card processing, printing, and reservation technology.
About A3H
Founded in 1989, the Activities & Attractions Association of Hawaiʻi, Inc. is a member-owned, not-for-profit trade association. Regular membership is open to Hawaiʻi attractions and businesses that provide air, land, or sea activities and tours directly to the public.
Discover the story behind the association: Read The Battle for Boondoggle.
Proud Members
Testimonies
“Serving on the A3H Board is an opportunity to connect individual organizations with the broader Hawaiʻi visitor industry. A trade association should promote not only business, but also responsible best practices. Attractions can support education, research programs, restoration, and preservation as part of destination stewardship.Through A3H, we can collaborate to ensure a deeper understanding of our shared values for visitors and residents throughout our communities in Hawaiʻi.”
USS Missouri Memorial Association, Inc. | A3H Board Member | Oʻahu Representative
Hawaiʻi’s attractions and activities are remarkably diverse, but we share many common responsibilities. Whether we are preserving history, sharing culture, operating on the ocean, providing transportation, or offering another type of visitor experience, we all have a role in how Hawaiʻi is experienced and remembered.My participation on the A3H Board allows me to contribute the perspective of an Oʻahu attraction while learning from operators throughout the state. To me, a trade association provides the structure for that collaboration—helping businesses share knowledge, address common concerns, and strengthen the communities in which we operate.
Our Network of Websites
United to ensure that "Hawaii’s Fun Things To Do" are sustainable for business, our community and Hawaii’s environment.
