Qualifications for Becoming & Maintaining A3H Membership

• Must own or operate an activity or attraction business, such as a helicopter company, museum, aquarium, land tour van company, visitor park, shopping center, ocean recreation business, etc., that offers tours or attractions directly to the public. These businesses are referred to as Activity Providers.
• Members must hold current Hawaii State Business Registration and any required licenses and permits.
• Agencies (e.g., activity desks, resellers, timeshare outlets, hotel concierges, etc.…) are not qualified to become regular members of the organization. If your business is both a Provider and an Agency, all membership benefits shall be restricted to the Provider business.
• Each member must carry sufficient liability insurance to cover his or her service and product to the public and abide by all state and county laws.
• Each member agrees to supply the Activities & Attractions Association of Hawaii with a certificate of liability insurance and name the A3H as an additional insured.
• Members agree to maintain the highest quality customer service, safety, and product quality.
• Respond to all visitor complaints within 10 business days.
• Keep all monetary obligations to A3H current.
• If you do not comply with any of the above or if A3H receives three consumer complaints that remain unresolved to the visitor’s satisfaction, your membership may be suspended, canceled, or forfeited without a refund of dues.

History / Overview

If you have never read The Battle for Boondoggle, please read it when you have a spare moment. It is a document that very poignantly depicts the beginnings of the organization.

The Activities & Attractions Association of Hawaii, Inc. (A3H) is the result of a 2002 merger between the Activity Owners Association of Hawaii (AOA) and the Hawaii Attractions Association (HAA). AOA was founded in 1990 by a small but very dedicated group of activity providers. Their diligent efforts to unite the activities & attractions industry resulted in a solid statewide association currently considered the voice and legislative watchdog for the activities & attractions industry. HAA was founded in 1993 by an elite group of quality Oahu attractions, named initially the Oahu Attractions Association. A synergy resulted in marketing and lobbying efforts as the organizations were combined. In 2000, we harnessed technology and created PonoRez to connect Membership with consumers, each other, and resellers.

Recent News

As of January 2024, PonoRez separated as a stand-alone reservation software company owned and operated by Kula Software Systems, Inc.  A3H’s fiscal year 2024-2025, our collective marketing sites focused on Direct, Shaka Gold Card and Kama’aina sales directly to our membership will integrate with the member’s reservation system of choice.  The new site will soon launch, HawaiiAttractions.com, and will replace Hawaiifun.org.  ShakaGoldcard.com and Kama’aina.org will be modified to fit this new focus.

The Activities & Attractions Association of Hawaii has nearly 200 members statewide. We work closely with each island’s Visitors Bureau, County Government, and HTA Destination Management Action Plan director, who actively promotes sustainable regenerative tourism through state and county agencies. We also work with the Hawaii Hotel & Lodging Associations and the Chamber of Commerce. From the beginning, the organization has focused on achieving specific goals relating to consumer protection issues and developing standards of excellence in the activities industry. Additionally, it has successfully developed various collective marketing and benefit programs for its members while lobbying for the industry’s interests. Incorporating the Hawaiian culture whenever the opportunity presents itself, when not, and looking for a way to do it.

Membership Application
Pupukahi i Holomua – United in order to Progress
Hawai’i Acknowledgements